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Brand Your Business Like You Brand Your Online Dating Profile

Dating Profile, Business | Why You Should Be Branding Them Using The Same Strategy   First impressions … they matter. Think about it, business, dating, friendships, that first impression makes or breaks the rest of your relationship (or the lack thereof). And...

Why Business Owners Hate Marketing Agencies … And How We’re Not Like The Rest

You Don't Have To Hate Your Marketing Agency. Here Are The Ways To Find One You Actually Like   Picture this (because it might be your reality). You’re a small business owner and you’ve decided to start delegating tasks within your business to help it grow and...

Outsourcing Marketing When Your Creativity Well Has Dried Up

Why To Outsource Your Marketing To Boost Your Brand’s Creativity   For all of our lives, we’ve been told that we can be anything we want to be. (Thanks for that very original inspirational message, Mom and Dad.) If you’re one of the people who believes in this...

Why Branding Is Far Beyond the Logo | Bareknuckle Branding

Branding Your Business Way Beyond the Logo   Here within the walls of the Bareknuckle headquarters, we’re damn passionate about branding--about building great brands. Some might call us branding geeks, but we like to think of ourselves as branding nerds (and on...

Valuing Your Brand When Selling Your Business

How to Put A Value To Your Brand and Show its Worth   Your time is valuable, your work is valuable, and, let’s say, you put a whole bunch of time and work into your home--that’s added value to that home. All of this work is done, you remodel every bathroom, you...
How to Repurpose Your Small Business Content | Digital Content Strategist

How to Repurpose Your Small Business Content | Digital Content Strategist

Repurpose old content that performed well. If you’ve taken the time to analyze your content (or have hired a digital content strategist to do it for you), you know what has performed well with your audience in the past. If your audience likes a certain topic, beef up the old content you have on that topic and share it again — it’ll do just as well as it did the first time.

How to Perform a Quick Content Audit

How to Perform a Quick Content Audit

Performing a content audit is as important to your brand as spring cleaning your home (or as we call it these days: Marie Kondo-ing your home). Content audits ensure the success of your content marketing efforts. Without this key process, you’re essentially allowing your content to run amok and lead your audiences down bumpy broken paths on your channels.

9 Brands That Took Ballsy Risks and Got Lucky

9 Brands That Took Ballsy Risks and Got Lucky

As a business owner, risk taking is part of your nature. That doesn’t mean every risk is going to be a walk in the park. When you confront monster risks with plenty of research and grit you’re bound to reap the rewards. Check out these brands that took strategic risks and prepare to be inspired for your next big brand marketing move.