The Right Target Audience: Finding Your Ideal Client’s Characteristics
Do You Know Your Brand’s Ideal Client Characteristics? I was walking down the street the other day and two kids were selling lemonade on the corner. There was a couple ahead of me, the kids stopped them and asked if they would like some lemonade. Then they...
How To Write Compelling Web Copy For Your Website
The Best Copywriting Practices Every Copywriter Should Know How do we find ourselves buying certain products? What did that brand do and say to get us to buy their product? When we make a purchase it’s because something caught our eye and made us interested in...
Discover The Importance Of Failure In Business, Don’t Shy Away From It
Three Types of Failure | The Importance of Failure In Business Failure is a scary word, especially in business. No one starts a business with the intention to fail, though failure in business is more common than you might think. You’re not alone in your fear. ...
Hold Up On The Content … Do You Have a Brand Messaging Strategy?
How An Awesome Brand Messaging Strategy Will Help Tell Your Brand Story Have you ever been to a networking event where you’re meeting all kinds of fearless local business owners? Then you ask one of them what they do. They respond with the best 30-word elevator pitch...
How to Create the Most Epic Content for Sales Funnel Marketing Strategy
Understanding each stage of the funnel is crucial for the sales funnel content marketing process, and being able to identify which stage your customers are in at a given time is even better.
Top 7 Emails to Send Your Subscribers | Email Marketing For Small Business
Increase Business Revenue With Email Marketing For Your Small Business Email … we all have one. Many of us skim over email ads in our inboxes or are quickly building up dozens of urgent client emails in the amount of time it’s taken to read this first...
Is User Generated Content Effective For Small Businesses? Use These Tips For Growing Your Business With UGC
A Complete Guide to Leveraging UGC as a Small Business Let’s talk about the modern marketing tool that’s helping small businesses develop, build their audience, and display their credibility--user generated content. As a small business owner, it can certainly...
How To Grow Your eCommerce Business With a Killer Brand
Whether you’re trying to grow your eCommerce business that already exists or you’re starting one from scratch, a solid brand will help build your business. Here’s a look at 6 ways a kickass eCommerce brand can help your business thrive.
Writing a Tagline For Your Logo Can Make Your Small Business Stand Out
When a tagline is consistently shown to your audience as part of your logo, on every piece of marketing material, and anywhere your brand appears, it becomes recognizable and directly associated with who you are as a company.
6 Bold Ways to Create An eCommerce Marketing Strategy
You want the sale to every consumer possible so don’t leave it up to chance to make it happen. Here are 6 bold ways to give your eCommerce marketing strategy some umph!