The Small Biz Benefits of Brand Transparency
When It Makes The Most Sense To Embrace Brand Transparency Authenticity is playing a huge part in brand identity and audiences. Customers are smart—they’re well-informed, intelligent, and know when they’ve encountered a scammy brand. The moment they sense a...
Brand Scan | How To Get Your Small Business Back On Its Feet
Why You Should Consider A Brand Scan For Your Small Business Brands are like living, breathing beings that have their own voice, personality, image, and life. Every brand starts out with excitement, drive, and promise. Then it grows and becomes something that...
Don’t Let The Fears Of Starting A Business Stand In Your Way Of Success
Let's Tackle The Fears Of Starting A Business Together Entrepreneurship is a world full of unknowns. As a business owner, you’re constantly asking yourself question after question, letting the fears of starting a business take over the forefront of ideas you’ve...
How Branding Will Help Make You Money
How Does Your Business Make Money? What Role Does Branding Play In That? Small business is hard work. It takes grit, spirit, and tons of time doing things that you never thought you’d end up doing—like having to apply for licenses instead of going to sleep because 2...
Templating A Referral Fee and Agreement: What To Ask, Spend, And NOT Overlook
Have Your Referral Fee And Agreement Template Ready To Hand Over Being a small business owner means you feel the ups and downs of business a little harder than the higher-ups at larger businesses. When the business funds start running low, your personal account...
How To Find A Business Mentor To Lean On For Entrepreneurial Decisions
How To Find A Business Mentor And Why All Entrepreneurs Need One Do you think the richest man in the world did it all himself, using only his own knowledge and experience to get him where he is today? Not even Bill Gates is cocky enough to not ask for help. The...
It’s Already Time To Strategize How To Reach Seasonal Clients
How To Make Season Clients Year-Round Buyers Sales will start booming for many businesses during the holidays. With Black Friday, Cyber Monday, and the busiest holiday of the year (Christmas) approaching, it’s becoming a crazy and unusual time of year. Shoppers buy...
Are Discounts Bad For Business? It Could Be Time To Ditch The Discounts
Knock Down The Price, Knock Down The Value. Are Discounts Bad For Business? Sales, discounts, knock-offs, rebates—it’s something we see businesses do all the time to promote their products. There are even entire business models built on the concept of discounting...
B2B vs. B2C Sales Strategies, Do You Know The Difference?
What Differences Impact B2B vs. B2C Sales Strategies? Imagine you’re a brand selling office supplies. One side of your audience consists of consumers that shop your products for their home office or desk at work. They choose each item individually, they...
Crafting A Good Business Proposal And Gaining The Perfect Clients
How Crafting A Good Business Proposal Will Help You Win, And Fast Your business proposal is one of the most important documents in your business. It’s an asset. Creating business proposals typically goes something like this: You get a request for a proposal...