How to Strategize Social Media to Improve Customer Service

Are You Using Social Media to Improve Customer Service For Your Business? We can all agree that social media is a non-negotiable component to a successful marketing strategy, but why? While nearly every credible business has launched social media accounts, many small...

Here’s How To Communicate With Designers Effectively

Not Design-Minded? Use These Simple Tips to Communicate with Designers The design role is inherently difficult because business owners often depend on the designer’s artistic vision to tell them what they want. But design without purpose or direction isn’t really...

How Superstitions in Small Business Influence Decision Making

Superstitions in Business Influence Consumer Behavior and Brand Design   Superstitions are a strong force in our daily lives, but superstitions in business are easy to dismiss. When you boil them down, superstitions are beliefs, and beliefs guide our decision making....

The Bill of Brands | 10 Indisputable Rules For Branding Small Businesses

10 (and a half) Essential Rules For Branding Small Businesses   Happy Independence Day! In honor of these (contractually) United States of America and the entrepreneurial spirit that defines us, we’re sharing the Bill of Brands, a list of 10 rules that further define...

The Events You Would Be a Fool to Miss at Artown 2018

What the Bareknuckle Team is Looking Forward to This Artown 2018   We’re creatives, and we love creative things -- hence our love for Artown. As June mercilessly cranks up the heat and throws us into scorching July, all we can think about is cool arts and events at...