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How To Build A Strong Brand: The Things You Can’t Ignore

Are You Ignoring Important Areas Of Your Brand?  As business owners, we’re all focused and moving steadfast toward one goal--making sure our business succeeds. While success means something different to every entrepreneur, we all work similarly to get to that place. ...

How To Start A Second Business: The Questions To Ask Yourself As An Entrepreneur

Questions Every Smart Entrepreneur Should Ask Themselves Before Starting A New Business   Business owners are the bravest people we know. They have guts, they have drive, they’re not afraid of a challenge. And they currently have what it takes to succeed....

Are You ONLY Getting Vanity Metrics From Your Marketing Team? Here’s Why You Need More

Are Web, Content, and Social Media Vanity Metrics Steering Your Brand In The Wrong Direction?   You’re at the local wine store picking out a nice bottle for the dinner party you’re throwing tonight. As you scan the aisles for just the right beverage, there’s one...

Why Great Copywriting For Small Business Is A Game Changer

How Great Copywriting For Your Small Business Will Change The Game in 2020   Good copywriting is invisible. Why? Because if a message is delivered clearly, the only thing that’s noticed is the message, the value, or the action, not the writing itself.  Innocent...

Brand Clarity: What Is It And Why Is It Essential For Business Growth?

How Brand Clarity Will Help Your Business Grow   Having a brand is one thing, but knowing its value and communicating that value, that’s quite another.  Understanding the value of your brand is the number one most critical part of building a relentlessly...