When a tagline is consistently shown to your audience as part of your logo, on every piece of marketing material, and anywhere your brand appears, it becomes recognizable and directly associated with who you are as a company.
You want the sale to every consumer possible so don’t leave it up to chance to make it happen. Here are 6 bold ways to give your eCommerce marketing strategy some umph!
Repurpose old content that performed well. If you’ve taken the time to analyze your content (or have hired a digital content strategist to do it for you), you know what has performed well with your audience in the past. If your audience likes a certain topic, beef up the old content you have on that topic and share it again — it’ll do just as well as it did the first time.
While a good amount of content should absolutely be created by your brand, you can take advantage of relevant third-party content that already exists. This tactic is called content curation. Curating content can save time, builds meaningful relationships and involves your brand in relevant conversations
Video marketing gives your brands the opportunity to put its personality right in front of the perfect audience. Now that you know you should be incorporating video into marketing strategy, here are 9 ways to actually do it.
We’ve heard all the reasons why small businesses can’t do video and why putting in the work to do it isn’t a first concern. How about we change your mind? Let’s take a look at all the reasons why you should be incorporating video as soon as possible.
With Earth Day just around the corner, we’ve also been brainstorming about how we can incorporate a few earth-friendly habits into our everyday office life.
Performing a content audit is as important to your brand as spring cleaning your home (or as we call it these days: Marie Kondo-ing your home). Content audits ensure the success of your content marketing efforts. Without this key process, you’re essentially allowing your content to run amok and lead your audiences down bumpy broken paths on your channels.
Podcasting: The Chance to be THE LITERAL Voice of Your Brand or a Bunch of Hullabaloo? This blog was written by enthusiastic podcaster Holly Hutchings, who manages her own podcast, How I Broke This, and is currently an arts and culture reporter for KUNR. You’ve heard...
How to Improve Client Communication Client communication practices can make or break your business. Poor communication is frustrating for everyone and often leads to unnecessary disasters, confusion, and misunderstanding. Too much communication means there is a lack...