B2B vs. B2C Sales Strategies, Do You Know The Difference?

  What Differences Impact B2B vs. B2C Sales Strategies? Imagine you’re a brand selling office supplies. One side of your audience consists of consumers that shop your products for their home office or desk at work. They choose each item individually, they...

Crafting A Good Business Proposal And Gaining The Perfect Clients

How Crafting A Good Business Proposal Will Help You Win, And Fast  Your business proposal is one of the most important documents in your business. It’s an asset. Creating business proposals typically goes something like this: You get a request for a proposal...

The Right Target Audience: Finding Your Ideal Client’s Characteristics

Do You Know Your Brand’s Ideal Client Characteristics?   I was walking down the street the other day and two kids were selling lemonade on the corner. There was a couple ahead of me, the kids stopped them and asked if they would like some lemonade. Then they...

How To Write Compelling Web Copy For Your Website

The Best Copywriting Practices Every Copywriter Should Know How do we find ourselves buying certain products? What did that brand do and say to get us to buy their product? When we make a purchase it’s because something caught our eye and made us interested in...

Discover The Importance Of Failure In Business, Don’t Shy Away From It

Three Types of Failure | The Importance of Failure In Business Failure is a scary word, especially in business. No one starts a business with the intention to fail, though failure in business is more common than you might think. You’re not alone in your fear.  In...

How to Repurpose Your Small Business Content | Digital Content Strategist

Repurpose old content that performed well. If you’ve taken the time to analyze your content (or have hired a digital content strategist to do it for you), you know what has performed well with your audience in the past. If your audience likes a certain topic, beef up the old content you have on that topic and share it again — it’ll do just as well as it did the first time.

How to Perform a Quick Content Audit

Performing a content audit is as important to your brand as spring cleaning your home (or as we call it these days: Marie Kondo-ing your home). Content audits ensure the success of your content marketing efforts. Without this key process, you’re essentially allowing your content to run amok and lead your audiences down bumpy broken paths on your channels.