by Bill West | May 24, 2017 | Brand This, Branding Reno, Most Current
Last week we broke down the arty sciency strategy behind minor tweaks and how (and under what circumstances) they can be just as effective as a rebrand. This week, we want to dive into the wondrous world of a rebrand, and specifically how a local company decided to...
by Bill West | Mar 2, 2017 | Brand This
How To Bridge The Gap Between SEO And Usability To Satisfy Your Human Customers SEO and usability are on the same team, but it takes serious skills to integrate them and create a seamlessly optimized, user-friendly website. Yes, SEO is crucial for the success of...
by Bill West | Feb 1, 2017 | Brand This, web design Reno
Community Health Alliance is a local health clinic operating in 6 different locations in the Reno/Sparks area. They have specialized programs such as W.I.C. — a nutrition and health program for women and children — and The Center For Complex Care. Plus,...
by Bill West | Aug 11, 2016 | Brand This, Branding Reno, Design Gets Graphic, Let's Get Digital, Reno Graphic Design, Uncategorized
The 6 Steps to Designing a Badass Logo When you’re looking for a new logo for your rebrand (or your brand launch), there’s a lot to be done before you get to the actual designing. It takes a strategy to get answers about what a logo should encompass and it takes a...
by Bill West | Jul 1, 2016 | Brand This, Content Strategist in Reno, Market That, Reno Marketing, Uncategorized
It’s All in the Creative Business Name (Not Really). In the game of business naming the hunt for a clever, meaningful name can lead you down a rabbit hole of trending words and hyped up methods. “Creative” is one of those buzzwords that misleads business owners...
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