by Madi McCusker | Jun 27, 2017 | Messaging/Copywriting, Most Current
In the last half century, marketing has seen a 180 degree pivot in consumer expectations and authority. The power has shifted from the hands of marketing companies to the key-tapping fingertips of consumers. What’s more: research shows businesses have roughly 7...
by Bill West | Jun 19, 2017 | Brand This, Most Current, Uncategorized
Questions every new business owner should ask when branding and marketing a new business in Reno. We are experiencing a surge in growth of new business in the Reno/Tahoe area. Major tech companies are flocking to grab a piece of the tax breaks while ambitious...
by Bill West | May 24, 2017 | Brand This, Branding Reno, Most Current
Last week we broke down the arty sciency strategy behind minor tweaks and how (and under what circumstances) they can be just as effective as a rebrand. This week, we want to dive into the wondrous world of a rebrand, and specifically how a local company decided to...
by Bill West | May 8, 2017 | Brand This, Most Current, Uncategorized
Does your marketing sound like a broken record? Does your logo look like a sad souvenir from the ‘90s? Do you have an awesome new service that doesn’t seem to mesh well with your current brand? Sounds like a brand refresh might be in order. Don’t fret, a brand refresh...
by Bill West | May 2, 2017 | Most Current
We’re giving a shout out to the longest running casual idea-sharing event in the history of the philosophical man: the symposium. History In Ancient Greece, a symposium was an event where philosophers, scientists, artists and thought leaders came together to discuss a...
by Madi McCusker | Apr 12, 2017 | Branding Reno, Most Current
Crafting A Tagline: The Art, The Science, The Strategy All household brands began from start ups, and their path to the top is paved in unforgettable taglines. While some household brands are blessed with the timelessness of a single tagline, other equally large...
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