by Madi McCusker | Aug 16, 2017 | Copywriting Reno, Most Current
Building Your Brand’s Voice With Content Marketing and Copywriting If you wiped your brand’s name and logo from all your products and marketing tools, could your audience still identify your brand? Could your content be recognized by your audience as consistent,...
by Madi McCusker | Jul 5, 2017 | Content Strategist in Reno, Most Current, Uncategorized
How To Start Using The Benefits of Content Marketing To Your Advantage You’re full of knowledge, why not share it? As an expert in what you do, you know what you’re doing—that’s why you’ve created an entire business around what you love and what you’re good at. Share...
by Madi McCusker | Jun 27, 2017 | Messaging/Copywriting, Most Current
In the last half century, marketing has seen a 180 degree pivot in consumer expectations and authority. The power has shifted from the hands of marketing companies to the key-tapping fingertips of consumers. What’s more: research shows businesses have roughly 7...
by Madi McCusker | Apr 12, 2017 | Branding Reno, Most Current
Crafting A Tagline: The Art, The Science, The Strategy All household brands began from start ups, and their path to the top is paved in unforgettable taglines. While some household brands are blessed with the timelessness of a single tagline, other equally large...
by Madi McCusker | Jan 17, 2017 | Brand This
Developing A Pricing Strategy That Aligns With Your Value Price and quality are most likely the two most influential things that come into play when selling products or services to a customer. The price is too high, you’ll lose out on certain customers. The price is...
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