by Madi McCusker | Dec 28, 2019 | Messaging/Copywriting, Most Current
How Great Copywriting For Your Small Business Will Change The Game in 2020 Good copywriting is invisible. Why? Because if a message is delivered clearly, the only thing that’s noticed is the message, the value, or the action, not the writing itself. Innocent...
by Madi McCusker | Jul 31, 2019 | Copywriting Reno, Messaging/Copywriting, Most Current
The Best Copywriting Practices Every Copywriter Should Know How do we find ourselves buying certain products? What did that brand do and say to get us to buy their product? When we make a purchase it’s because something caught our eye and made us interested in...
by Madi McCusker | Jul 19, 2019 | Content Strategist in Reno, Messaging/Copywriting, Most Current, Uncategorized
How An Awesome Brand Messaging Strategy Will Help Tell Your Brand Story Have you ever been to a networking event where you’re meeting all kinds of fearless local business owners? Then you ask one of them what they do. They respond with the best 30-word elevator pitch...
by Bill West | Feb 19, 2018 | Content Strategist in Reno, Messaging/Copywriting
Since the new Facebook algorithm change, small businesses have been put on the back burner (Thanks a lot, Zuckerberg). In the social media world, small businesses rely on boosted posts and ads to get their content to more people. The new Facebook algorithm organizes...
by Madi McCusker | Jun 27, 2017 | Messaging/Copywriting, Most Current
In the last half century, marketing has seen a 180 degree pivot in consumer expectations and authority. The power has shifted from the hands of marketing companies to the key-tapping fingertips of consumers. What’s more: research shows businesses have roughly 7...
by Bill West | Sep 27, 2016 | Branding Reno, Let's Get Digital, Messaging/Copywriting, Most Current, Reno Marketing
We’ve been pretty busy over the last few months, introducing new talent to our crew, tightening up our procedures and partnering with more hardworking business owners–building a brand that jumpstarts their business. In these fast moving times, we’re looking back...
Recent Comments