by Bill West | Jul 26, 2016 | Brand This, Most Current, Reno Marketing, Uncategorized
The Business Naming Dos, The Business Naming Don’ts You and your spouse have probably had baby names picked out since before the positive test. You’ve shuffled through this pet name and that one to find just the one that fits the face of your furry new friend....
by Madi McCusker | Jul 19, 2016 | Brand This, Reno Marketing, Uncategorized
When Faulkner famously advised, “kill your darlings,” we’re pretty sure he was talking to business owners. 10 years ago you chose a name for your business. You may love it, but that doesn’t mean it works anymore — or that it ever did. You want to grow, and you...
by Bill West | Jul 1, 2016 | Brand This, Content Strategist in Reno, Market That, Reno Marketing, Uncategorized
It’s All in the Creative Business Name (Not Really). In the game of business naming the hunt for a clever, meaningful name can lead you down a rabbit hole of trending words and hyped up methods. “Creative” is one of those buzzwords that misleads business owners...
by Bill West | Jul 1, 2016 | Brand This, Branding Reno, Content Strategist in Reno, Reno Marketing, Uncategorized
Choosing a name for your business can be overwhelming— you have this great business, you just don’t know what to call it. You don’t want to choose a generic name by slapping together your region and industry– think Tahoe Mechanic. But you don’t want to confuse...
Recent Comments