70’s arcade meets upscale cocktails and bar food. Welcome to Playfield 76.
Coming to Bareknuckle, the new owners of the long-time downtown bar spot were looking for a team to name and brand their dream of a new Reno hotspot, an upscale environment with vintage arcade games, and that’s just what we did. Starting with the naming process, we delivered a catchy name that aligned their vision. Next, diving into crafting powerful messaging rooted in a fun and lively touch and then creating visuals and a logo to go along with the owner’s design vision and the messaging and tone the brand portrayed.

If you haven’t checked out one of Reno’s newest hotspots, pay them a visit: 150 N Arlington Ave, Reno, NV 89501 


  • Business Naming
  • Logo Design
  • Visual Elements
  • Messaging and Direction
  • Marketing Collateral
From the Code:

The Year is 1976 …

The vibe is hot. The mood, electric. And at Playfield ‘76, we’re serving up downtown’s most inspired cocktails, local beers, delicious bites, shareable plates, house-made pizzas and, of course, an environment where you can let your hair down with old friends and new adventures.

Playfield ‘76

Food + Drink + Game Lounge