Supporting a healthier community with six specialties and an impressive group of doctors. 

The Carson Surgical team first came to Bareknuckle with a need for Bariatrics help–a rebrand of their Bariatrics department led by Dr. John Hwang, MD. The first step was to redefine the messaging and tone of the overall Carson Surgical brand, punching up what the brand was already all about and simplifying the language to better resonate with their intended audience and potential patients. After then crafting language for each of their specialties, including Bariatrics, the designers at Bareknuckle dove into the visuals of the Carson Surgical brand and each of its six specialties.


  • Messaging and Direction
  • Logo Design
  • Visual Elements
  • Website Design
  • Photography
  • Marketing Collateral

    From the Code:

    Supporting A Healthier Community

    For over 30 years, Carson Surgical Group has been recognized as a leader in exceptional surgical care. Our board-certified surgeons, Drs. King, Halow, and Beal Guzman and Hwang have years of experience in a broad range of general, vascular, vascular, endocrine, thoracic procedures, robotic, and bariatric procedures. We are committed to providing compassionate health care while continually striving to implement the latest advances in surgery.


    See more on their website: https://www.carsonsurgical.com/