by Madi McCusker | Jul 19, 2016 | Brand This, Reno Marketing, Uncategorized
When Faulkner famously advised, “kill your darlings,” we’re pretty sure he was talking to business owners. 10 years ago you chose a name for your business. You may love it, but that doesn’t mean it works anymore — or that it ever did. You want to grow, and you...
by Madi McCusker | May 31, 2016 | Brand This, Branding Reno, Content Strategist in Reno, Most Current, Uncategorized
Trouble Choosing a Brand Name? Avoid These Common Pitfalls The name of a business is more than just something that will be on your logo, and it sure as hell shouldn’t be a last minute thought. Business naming lays the foundation for the success and opportunity...
by Madi McCusker | Feb 19, 2016 | Brand This, Design Gets Graphic, Most Current, Reno Graphic Design, web design Reno
Why Creating All Parts Of A Brand Doesn’t Start With Logo Design Yes, you need a badass logo. An eye-catching, memorable design that represents your business. A smart interplay of visuals and typography that gets your brand’s identity across in zero seconds flat....
by Madi McCusker | Jan 8, 2016 | Content Strategist in Reno, Reno Marketing
It’s Time Again … Time To Etch Out A New and Bold Marketing Strategy How’s it already time to strategize a new marketing plan? You’ve been so busy kicking small business ass that you didn’t realize how quickly your last strategy flew by. Now it’s time to sit around...
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